Montreal sign war hinges on whether ‘import’ is a French word

“Mr. Bendavid’s store on Montreal’s bustling Mont Royal Avenue sits next to a Subway restaurant and kitty corner from a Canada Trust, which both affix their English names in large letters on their signs. His establishment is a negligible player in a city whose commercial landscape is dominated by chains like Best Buy, Banana Republic, Home Depot, American Eagle Outfitters – and Pier 1 Imports.”…

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